Full Pull Anniversary Week 4 of 5: Cabernet Price Drop

Hello friends, and thanks for joining us as Anniversary Week continues! Full Pull launched about seven years ago (!), on October 5, 2009, and we use the occasion of our anniversary week to blast out some of our most compelling offers of the year. This is the fourth in a planned quintet of Anniversary Week offers.

Today we have what may end up as our best deal of the year: a well-reviewed, terroir-expressive, single-vineyard Cabernet Sauvignon that began its life with a $65 release price.

2010 Echo Ridge Cabernet Sauvignon

This is the second of two Echo Ridge parcels we secured earlier this year. The 2011 Syrah we offered back in May sold out on the day we offered it.

Some reminders on the story: Echo Ridge Vineyard used to have another name. It used to be called Flying B Vineyard, and it was an estate site owned by none other than Drew Bledsoe. He purchased the land in 2003 and planted the vineyard in 2006. As Doubleback was becoming closer to a reality, the focus became the Walla Walla Valley, and so they sold Flying B sometime in late 2010/early 2011 to Jay and Kim Bales, who renamed it Echo Ridge (it’s just outside of the town of Echo, on the Oregon side of the Columbia Valley; location here [note: you’ll need a google account to properly view our vineyard map]. They hired Billo Naravane from Rasa as their consulting winemaker, and in 2013 released a slate of truly lovely wines from their vineyard.

We never had any trouble selling Echo Ridge wines at full price, but judging from how the next few years went, we may have been in the minority. It’s hard to know exactly why some wines catch on and others don’t. Victory with its hundred fathers and defeat in its orphanage, you know? Regardless, the Bales have decided to shift their focus back to their 60-acre vineyard. The site will get another new name (FireThorn), and the Bales will endeavor to sell their fruit to a number of very good producers. Echo Ridge Cellars will continue, but with greatly diminished production.

With all the new stuff going on, the family is eager to move through their older-vintage juice. Because of our prior support of the wines, we were offered a tremendous deal on this Cabernet. It required a significant volume commitment, but I’m confident that our list will snap all of it up. It’s rare to get access to peak-window Cabernet Sauvignon from a carefully-tended single vineyard for twenty dollars. And this got the luxury treatment from Billo: an eleven-day cold soak, five more days of extended maceration, two years in 70% new French oak. And of course this has now had nearly another four years to mature in bottle. It’s often an irony with wine that right as quality begins to peak, that’s when prices start to drop. Bully for us, I suppose.

Here’s Tanzer’s review from November 2013. Vinous (Stephen Tanzer): “[REVIEW TEXT WITHELD]. 92pts.”

What a treat to see a positive review, calling for a few years of patience, written three years ago. No more need for patience, friends; it’s immediate gratification time! As usual, Tanzer’s review is excellent. I too noted the complex, expressive nose, a mix of fresh black plum and dried cherry, mineral and star anise and cocoa. And I too noted how this seems to have impossible depth and density given its low-alc, propulsive energy. It’s a marvelous old-world/new-world bridge wine, and to me, it’s drinking either in the early stages of its peak window, or possibly just a year or two before that window opens. Either way, this is a bottle with years of positive evolution ahead.

Please limit order requests to 12 bottles, and we’ll do our best to fulfill all requests. The wine is in the warehouse and ready for immediate pickup or shipping during the next temperature-appropriate shipping window.

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